Westlake Village-based ValueClick said this morning that its online comparison shopping business, PriceRunner Europe, has been chosen by MSN to be the primary provider of price comparison content for MSN's shopping channel in the UK and France. PriceRunner provides comparison shopping information in the UK, France, US, and other European countries. Financial terms of the deal were not disclosed. PriceRunner competes against online comparison shopping sites like PriceGrabber, Shopzilla, and Smarter.com.