Prime Focus Technologies Gets Private Equity Investment

Los Angeles-based Prime Focus Technologies, a developer of ERP software for the media industry, says it has received its first round of funding from private equity investor Ambit Pragma. Size of the investment was not announced. Prime Focus develops a cloud-based software product aimed at managing the supply chain for the media industry, and says its software is being used by such companies as 21st Century Fox-owned Star India, Novi Digital - Hotstar, Miramax, Disney, Warner Bros., Global Eagle Entertainment, Cricket Australia, CBS Television Studios, 20th Century Fox Television Studios, and many others. The company's CEO is Ramki Sankaranarayanan. The company has a significant presence in India, with headquarters here in Culver City.