Tuesday, August 14, 2012
PromoJam Tapped For Virgin America, Rock The Vote Promotion
A new, voter registration promotion from airline Virgin America and Rock The Vote is tapping Los Angeles-baesd PromoJam for its in-flight, mobile page, PromoJam said today. Virgin America launhced its voter registration effort with Rock The Vote, saying that guests on a new, Reagan National Airpot (DCA) to San Francisco International Airport (SFO) flights will allow those guests to register to vote, using its in-flight entertainment system. The QR-code driven campaign is powered by PromoJam Social Marketing Platform and Rock the Vote. Financial details of the win were not announced. PromoJam, which is headed by Amanda and Matt MacNaughton, develops social marketing software used to get the word out about brands on social sites.