Wednesday, March 13, 2013
PublishThis Enhances Content Curation Tool
PublishThis, the Los Angeles startup headed by Matt Kumin, has enhanced the firm's online, content marketing and curation management tool. The firm said the latest version of its platform is aimed at brands, retailers, media companies, and trade associations, to help them scale their content efforts across digital channels. The software helps those companies publish their own data on their websites, by surfacing fresh content to help engage consumers. According to the firm, the company's technology is now analyzing over 100 million data elements and 300,000 sources per month to help its clients organize the best and most useful content from around the web.
PublishThis provides its software to such companies as Sporting News, LegalZoom, Ziff Davis Media, Remedy Health Media, Equilar, Social Wendy Group, Roll Global, Custom Content Council, Skift; the firm's tools are used to help power news aggregation sites, in addition to helping businesses populate content into their web, email, and mobile marketing channels. The firm's software is one of the few which helps enable the trend of using content curation to automate content publishing.