Wednesday, October 9, 2013
PureClick: Google's Display Network Doesn't Perform As Promised
Google's display advertising network, Google Display Network, doesn't perform as promised, according to Santa Barbara-based PureClick. The startup said this morning that its advertisers have been finding that the majority of placement in Google's display network are "irrelevant to their products and services"--as it announced its own product to help advertisers narrow down the most relevant AdSense publishers for their marketing efforts. PureClick said that its product, RelevanceWatch, helps advertisers reinvest their ad dollars into just the publishers who are delivering a return on their ad spend, rather "blindly trusting Google". PureClick is led by Tim Rodgers.