Qualcomm Launches 3G Content Network

San Diego-based Qualcomm announced that it plans to create a new subsidiary to deploy and operate a nationwide network of high quality video and audio programming to third generation mobile phones. The new subsidiary, MediaFLO USA, will provide interactive multimedia services to consumers in conjunction with cellular operators. The company said that the network would be a shared resource for U.S. CDMA2000 and WCDMA-based cellular operators, to help provide high quality content from the entertainment industry. Qualcomm said it would invest approximately $800M in the new subsidiary over the next 4 to 5 years, support 50-100 national and local content channels.