QUALCOMM Names New Head of MediaFLO

San Diego-based Qualcomm has named a new president of its MediaFLO division. Qualcomm said that Gina Lombardi has been named to the position, succeeding Richard Sulpizio, interim president. Sulpizio will continue to serve on Qualcomm's board of directors. Lombardi has been at Qualcomm for 15 years, and was most recently VP of Marketing, Product Management, and Developer Relations at Qualcomm's Internet Services division. MediaFLO is developing wireless multimedia services for distributing media content to mobile devices.