Thursday, August 1, 2013
Quarterly Co. Adds Food, Fitness, Health Contributors
Hollywood-based Quarterly Co., the startup which delivers a curated set of gifts, via subscription, to customers every quarter, is expanding into the food, health, and fitness category. According to the company, it has added MizzFIT.com founder Bianca Jade, author and star of FitLife.TV Drew Canole and meal kit service HelloFresh as contributors to its service. Quarterly Co. allows customers to sign up for special gift deliveries curated by various influencers and bloggers. MizzFIT combines fashion and fitness; FitLife.TV is focused on juicing vegetables; and HelloFresh provides a weekly deliver service featuring recipes and ingredients. Quarterly is venture backed by True Ventures, Collaborative Fund, VegasTechFund, SV Angel, and others.