Thursday, October 7, 2004
Qwest, DIRECTV In Marketing Alliance
El Segundo-based DIRECTV is in a marketing alliance with telecom giant Qwest Communications. The companies said today that Qwest will offer DIRECTV digital satellite television to residential customers in the western US, and will provide sales, services, and billing/account management for the service. The DIRECTV services will be offered under the Qwest brand and will be serviced directly by Qwest in an integrated offering. The companies expect the service to go live in 2005.