ReachLocal, Efficient Frontier Partner on Local Search

Encino-based ReachLocal, a provider of Internet serach for local businesses, and Efficient Frontier said that they have partnered to expand their local search solutions. Efficient Frontier is a provider of search engine marketing solutions. The deal calls for local businesses to get access to Efficient Frontier's Internet marketing services through ReachLocal's network of independent sales agents. ReachLocal will offer its clients the Efficient Frontier search marketing solution as a part of its search engine campaign setup, online media buying, and campaign reporting offerings. ReachLocal is looking to ease small and mid-sized local businesses into Internet advertising.