ReachLocal Adds Display Advertising

Woodland Hills-based ReachLocal, which operates a service to help small and medium sized businesses place online advertising, said this morning that it is adding a online display advertising product to its mix. The firm said its new offering, ReachDisplay, will help local advertisers place online visual display ads on multiple web sites. The service is an expansion of the firm's existing services, which are focused on keyword-based search advertising and related tracking and analytics of those ads. ReachLocal helps local businesses--who otherwise would not have the knowledge or time--to place ads on online ad programs such as Google's AdWords and Yahoo. The firm is backed by $67.9M in venture capital from VantagePoint Venture Partners, Rho Ventures and Galleon Crossover Fund.