ReachLocal Expands In Central, Eastern Europe

Woodland Hills-based ReachLocal, the provider of online marketing services for small and medium sized businesses, said today that it is expanding internationally, with a deal for a Central and Eastern European franchise. The firm said the franchise, OxataSMB BV, is being led by Dr. Peter Wiedemann, the former CEO of Ataxo, and covers Slovakia, Czech Republic, Hungary, Poland and Russia. Financial details of the franchise agreement were not disclosed. ReachLocal said the franchise will use the ReachLocal brand, business model, and technology in each of those countries.