ReachLocal Expands Reporting Tools

Woodland Hills-based online marketing services and software developer ReachLocal, which offers up its services to local businesses, said today that it has added a number of analytics and reporting tools to its platform. According to ReachLocal, it has added new third-party campaign result measurement, and multi-location alert and reporting capabilties to its ReachEdge digital marketing product. The company said the new tools will give customers information on ROI of their various online marketing efforts.