ReachLocal Expands To New Zealand

Woodland Hills-based ReachLocal, the provider of online marketing services for small and medium sized businesses, said Wednesday that it has expanded into New Zealand, via a strategic alliance. ReachLocal said it has partnered with SureFire Search Ltd, to provide its online advertising products and services to the country. ReachLocal said it will train SureFire's dedicated sales force to sell its products and services. Business details of the alliance were not announced. ReachLocal helps small and medium sized busineses place pay-per-click ads on Google, Yahoo, and Bing, as well as other websites.