ReachLocal Extends Lead Management Software To Canada

Woodland Hills-based ReachLocal said today that it has launched its leads tracking and management software, ReachEdge, into the Canadian market. The software--which ReachLocal recently launched in the United States--helps manage leads conversion, capturing lead details, and automatically reminding staff via text message, email, or mobile apps to follow up on those leads. The software is aimed at small and medium sized businesses, and is part of an expansion of ReachLocal's range of offerings aimed at those customers. The software also helps those businesses prioritize the leads they receive and makes sure they are followed up with by staff.