ReachLocal Inks Alliance With Google In UK

Woodland Hills-based ReachLocal, which helps small businesses buy search engine advertising, has inked a strategic alliance with Google in the United Kingdom, the firm announced today. ReachLocal said that it has become an "Authorised Reseller" of Google's AdWords in the UK, through its UK site, ReachLocal UK. ReachLocal opened up its UK office in London in November, as it looks to expand internationally. The company already provides similar services in the United States, and also recently opened an office in Canada. ReachLocal is venture backed by VantagePoint Venture Partners, Rho Ventures and Galleon Crossover Fund.