ReachLocal Launches Deal Platform

Woodland Hills-based ReachLocal, the online marketing and advertising firm headed by Zorik Gordon, said Thursday afternoon that it has launched ReachDeals, a daily deals syndication platform. ReachDeals is a relaunch of the deal commerce software platform it acquired when it acquired DealOn, a daily deals publisher, in February. ReachDeals sources deals from ReachLocal's sales team, and syndicates them to multiple online publishers. ReachLocal said the platform will make it easier for publishers to integrate local deals into their own websites. The firm is taking advantage of an existing, extensive local sales team to power the deals on the platform. Among the publishers including the deals on their site is Facebook, as part of the Facebook deals pilot program.