ReachLocal Launches ReachCast

Woodland Hills-based ReachLocal, the provider of online marketing services for small and medium sized businesses, said today that it has launched a new product called ReachCast. According to the firm, the new product provides Web presence management to its customers, helping customers to drive their online search discovery, manage their reputation, and also manage social media marketing. ReachLocal said the new offering includes an expert professional to set up the solution, and will help businesses post to social media sites, engage with fans and followers, and publish custom content. Pricing on the new offering was not disclosed. The firm said the product is a result of its acquisition of SMB:Live back in February.