ReachLocal Partners With MerchantCircle

Woodland Hills-based ReachLocal said late last night that it has tied with, and will add MerchantCircle to its online booking network. ReachLocal said the link allows it customers to automatically integrate booking functionality into their MerchantCircle profiles. ReachLocal's latest push has been to enable the rest of the customer transaction--in this case, booking and scheduling appointments--for its small business customers. ReachLocal said the move will let MerchantCircle visitors to directly book appointments through the site. Financial details of the link were not announced.