ReachLocal Partners With Yelp To Provide Home Service Bookings

Woodland Hills-based ReachLocal which provides online marketing services for small and medium sized businesses, has inked a major deal with Yelp, the two said Tuesday afternoon. According to the two, the deal calls for users of ReachLocal's online booking and buying system, ReachCommerce, to automatically include integrated booking in their Yelp profiles. Financial details of the link between the two companies was not announced. The move lets users who find businesses within Yelp directly book appointments with those businesses from within that company's Yelp profile.

ReachCommerce is part of a suite of services that ReachLocal has introduced over the last six months to enable the back end operations of small businesses, handling appointment booking, lead capture, estimating, invoicing, payment and other aspects of those businesses, beyond ReachLocal's original roots in helping with search marketing. The deal gives Reachlocal access to 102 million monthly users on Yelp. The companies said the moer will let users book plumbers, carpet cleaners, and other services directly from Yelp.