ReachLocal Reaches Out To Local Businesses

Encino-based ReachLocal announced this morning that it has rolled out an online service to help local businesses market online through search engines. The company said that it will help local businesses manage their online marketing through search engines such as Google, Overture,, Yahoo,, and others. ReachLocal said that its proprietary technology customizes campaigns based on a company's budget, and provides automated, end-to-end management of each publisher. The company is backed by VantagePoint Venture Partners and headed by Zorik Gordon.