RealD Powers Starplex Cinemas

Beverly Hills-based 3D movie projection equipment provider RealD is supplying discount theater chain Starplex Cinemas with its equipment, according to Starplex. According to Starplex, it has plans to add Real D 3D capability to its discount theaters, beginning with locations in California, Mesquite, Texas, and Irving, Texas. Financial impact of the deal was not disclosed. Starplex said it currently operates 21 theaters and 214 screens in Texas, Oklahoma, Illinois, Washington, Indiana, Ohio, and California. The firm said the 3D capability will be targeted at sub-run locations and reduced ticket prices.