Tuesday, May 4, 2010
RealGifts Wins Teleflora
San Diego-based RealGifts, which develops a Facebook application which ties virtual gifts with real, physical gifts, has signed floral delivery firm Teleflora as a partner. According to Teleflora, it will allow its customers to send flowers to Facebook users via a partnership with RealGifts. Financial details of the deal were not disclosed. Teleflora said that the deal will allow users to pick one of 15 bouquets, which can be delivered to any Facebook user. The application includes a feature to gather the delivery address for the real bouquets, even if that isn't known by the gift sender. RealGifts is backed by the Facebook fbFund, and recently moved into the CommNexus EvoNexus incubator.