Wednesday, December 3, 2008
Report: eCommerce Sales Up On Cyber Monday
Despite the economy, it appears that online sales this year surged on Cyber Monday, according to numbers released this morning by comScore. According to the firm, Cyber Monday online spending totaled $846 million, up 15 percent from last year, as consumers flocked to ecommerce sites for their holiday shopping. The spending spree marked what comScore described as the second heaviest online spending day on record. For the four day period including Black Friday through Cyber Monday, spending jumped 13 percent. For the November-December holiday season, comScore reports that there was $12.03 billion spent online, a 2 percent decline versus the same period last year. The firm, which tracks online traffic and e-commerce sales, is anticipating a flat holiday season for online retailers.