Report: Honest Company Seeking CPG CEO

Los Angeles-based e-commerce provider Honest Company, which sells organic baby and beauty products, is looking to replace CEO Brian Lee with a veteran of the consumer packaged goods (CPG) market, according to a report. Recode, citing insiders at The Honest Company, says board members have been talking to executives from consumer packaged goods companies to take a role at the company. The move apparently comes after The Honest Company failed to sell the company to Unilever, which instead acquired Honest Company competitor Seventh Generation, according to the report. Lee co-founded The Honest Company with actress Jessica Alba, and is a veteran of the Internet and e-commerce industry.