Tuesday, December 20, 2016
Report: Snap Buys Ad Tech Firm Flite
Venice-based Snap, the parent firm of Snapchat, has acquired San Francisco-based ad technology developer Flite, according to reports this morning. According to recode, the acquisition is an "acquihire", and Snap is using the buy to help bring in new ad technology talent, rather than any software developed by Flite. The deal has not yet been announced by either company.