Thursday, January 24, 2013
Retention Science Links With Magento
Santa Monica-based Retention Science, the developer of big data software being used to help e-commerce companies covert more customers, has linked into e-commerce engine Magento, the firm is announcing today. Magento said that it has added a new extension to Magento called the "Customer Profiling Engine", which will help online stores with automating personalized retention campaigns for customers. Retention Science--which is out of the MuckerLab accelerator, and headed by Jerry Jao--is applying "big data" to hone the types of offers presented to consumers, using predictive algorithms and parsing through data on a store's sales, a user's online behavior, and more. Retention Science said the new extension is available through Magento's Connect Marketplace.