Rexter Launching New Product At Microsoft Accelerator Demo Day

Pasadena-based customer relationship management (CRM) software developer Rexter is launching a new product, later today, at the Microsoft Accelerator Demo Day in Seattle. The company--which entered the accelerator earlier this year--said its new product, Rexter360, is an enterprise version of its RexterPro product, which helps users by applying a scientific, mathematical calculation of relationship strength and engagement level to figure out who to call to advance sales activities. Rexter said the new tooks with existing, CRM systems. Rexter is led by Andy Wilson. Rexter is one of fourteen startups who participated in Microsoft Ventures' Digital Works Accelerator, in a three month program.