Rightside Looks To Bring .DANCE, .DEMOCRAT To Market

Rightside, the domain name service company which is in the process of being spun out of Santa Monica-based Demand Media, said today that it has inked a deal to bring to new domains to the market: .DANCE and .DEMOCRAT. The new, global top-level domains (gTLDs) are among hundreds of new domain extensions which are hoping to gain a share of the domain name market, currently dominated by the more common .COM, .NET, .ORG and other top level domains. Rightside said it has begun early registration of .DANCE and .DEMOCRAT to trademark holders. Rightside is partnering up with a large list of domain companies--including GoDaddy, eNom,,, and many others--to offer up the new domain extensions. Rightside has been in the process of rolling out a large inventory of domain extensions to the market; the company said it will be offering up what it expects to be a popular domain extension, .NINJA, later this month.