RingRevenue Ropes In Rex Direct

Santa Barbara-based RingRevenue, the pay-per-call services firm headed by Jason Spievak, has signed on a new customer today, Rex Direct Net. According to Rex Direct Net, it will offer pay-per-call services powered by RingRevenue's products. Financial details of the win were not announced. Rex Direct Net is a performance marketing firm providing affiliate marketing, online lead generation and market research sampling. RingRevenue develops technology which allows marketers to track the source of phone calls back to affiliates, allowing those marketers to use pay-per-call techniques to compensate their affiliates. The firm's founders were previously at Callwave.