Tuesday, January 10, 2012
RingRevenue Signs Mobile Ad Network Tapjoy
Santa Barbara-based RingRevenue, the provider of pay-per-call marketing technology, said today that it has partnered with mobile ad network firm Tapjoy. The two said they partnership will deliver advertisers with more customers through inbound calls. Financial details of the partnership were not announced. RingRevenue's technology helps track the source of inbound calls from affiliate networks. Tapjoy is backed by J.P.Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners, and D.E. Shaw Ventures. RingRevenue is venture backed by GRP Partners and Rincon Venture Partners, and is run by Jason Spievak.