Rootstock Partners, iFinance Merge To Form Full Stack Finance

Two, Los Angeles area firms which serve the startup market, Rootstock Partners, founded by former Beachmint CFO Jordan Posell, and iFinance, founded by Ivan Ivanokovich, who has been the CFO of such companies as The Mobile Majority and Total Beauty, have merged. According to the two, they have created a new company called Full Stack Finance, which will offer up a range of financial and related service to early stage and high growth companies. The firm said will continue to have offices in both Santa Monica and Pasadena. Both serve a large number of early stage companies in the Los Angeles area, including DogVacay, SoleSociety, WorkPop, and many others.