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RotoHog.com Snags GoDaddy.com

Los Angeles-based RotoHog.com has snagged domain name registrar GoDaddy.com as a sponsor, the firm said last week, as part of a new Fantasy Football game on the Facebook social networking site. Financial impact of the customer win was not disclosed. RotoHog.com, which develops fantasy sports games, will operate a Facebook game which allows users to create their own fantasy football team for a chance at a number of prizes. The game is part of a Super Bowl advertising campaign by GoDaddy.