Tuesday, September 1, 2009
Rubicon: CPMs Up For Ad Publishers
Los Angeles-based Rubicon Project, which provides online advertising optimization for web publishers, reports this morning that its latest advertising market survey finds that CPMs are up "significantly" in Q2. The firm, which pulls pricing data from publishers and ad networks using its service, said that it is seeing ad pricing jumps as big as 270% among music sites. Overall, the firm reported CPMs are up about 38% in Q2. Rubicon's technology selects the best performing advertising network for a publisher, automatically switching ad displays to the network which provides the highest CPM to a publisher. Publishers use Rubicon's services to increase their take from so-called "remnant" ad networks. Rubicon is venture backed by Clearstone Venture Partners, Mayfield Fund, and IDG Ventures, and has raised $33M in funding.