Rubicon Launches Public Beta, Targets Ad Serving Market

Santa Monica-based Rubicon Project said Monday that it has officially launched the firm's online advertising optimization service, and has entered a public Beta of the firm's offerings. The company, which optimized advertising inventory and ad networks for online publishers, said that it will now allow any website interested in its services to sign up. The company had previously been in a private Beta with 750 web sites. The firm also said that it will provide hosted, free self-service ad serving to publishers who are interested in managing their own advertising efforts, and has created an "Automatic" product where the firm automatically optimizes advertising revenue for its publishers. The firm will charge 10 percent of revenue for use of the firm's automatic optimization product.