Rubicon Project: $100M+ In Revenues This Year, Profitability In Q4

Santa Monica-based Rubicon Project, the online advertising optimization firm founded by Frank Addante, is on track to do $100M in revenues this year and will reach profitability in Q4, according to a blog post by Addante Tuesday afternoon. Addante said the firm--which has taken $42M in venture capital from Clearstone, Mayfield, IDG, and Peacock Equity fund--is on track to achieve the "ultimate test of success" for any startup, profitability. Addante said the firm now is processing over 50 billion ad transactions monthly for over 300 of the web's largest publishers, reaching over 550 million global Internet users.