Tuesday, February 7, 2017
Rubicon Project, Integral Ad Science Partner On Viewability Scores
Los Angeles-based online ad marketplace operator Rubicon Project and Integral Ad Science (IAS) said on Monday that the two are in a new partnership, where they will be providing third-party viewability scores for display and video advertising. Financial details of the partnership were not announced. The two said the deal will allow media buyers to make better informed pricing decisions for individual ad placements.