Tuesday, June 3, 2008

Rubicon Project Adds CNET's Mohn To Board

Los Angeles-based Internet advertising optimization startup Rubicon Project announced today that it has added CNET Chairman Jarl Mohn to the company's board of directors. The firm, which provides optimization of online advertising for web publishers, said that Mohn will identify and advocate strategic moves to quickly grow the firm. Mohn was formerly the president and CEO of Liberty Digital; was PResident and CEO of E! Entertainment Television, and has served as Executive Vice President and General Manager of MTV and VH1. Rubicon Project is venture backed by Clearstone Ventures, IDG Ventures, and Mayfield, and is headed by former L90 founder Frank Addante.