Rubicon Project Backs Launch Of New Industry Group,

Los Angeles-based Rubicon Project said today that it has joined with fellow online ad technology firm AppNexus, in creating new group focused on open-source, header bidding software. According to AppNexus and Rubicon Project, the new group, is an independent organization dedicated to the development and promotion of open-source header bidding solutions and other open-source tools to drive publisher monetization.