Rubicon Project Extends Ad Platform To TV

Los Angeles-based Rubicon Project is in a deal to extend the company's advertising marketplace to linear television, in a partnership deal with AdMore, the companies said this week. Rubicon said it will power automation technology for AdMore, which will allow advertisers to use programmatic buying to target linear TV audiences. AdMore, which is backed by The Carlyle Group and HIG Growth Partners, helps agencies and marketers automate their TV advertising.