Rubicon Project Hails Growth, New Customers

Los Angeles-based Rubicon Project says today that it is one of the "fastest growing ad technology companies in history". The startup says it added more than 200 new publishers and 100 new buyer channels for the six months ended March 31, 2013, and that its customers now include more than 500 of the world's premium publishers, including eBay UK, Time, ABC News, the Wall Street Journal, Tribune Company, Virgin Media, People, Universal and many others.

Rubicon develops a cloud-based platform which enables real-time buying and selling of advertising for web publishers; the firm's automated systems help optimize the amount of revenue earned by advertisers, by soliciting up real-time-bids for which advertisements which are presented on a web page.

Rubicon is venture backed by Clearstone Venture Partners, IDG Ventures, Mayfield, News Corp., Peacock Equity Fund, Stanford University, and the University of California Berkeley. The company was founded in 2007.