Rubicon Project Launches Beta Of Two Products

Los Angeles-based Rubicon Project has launched two new products into beta, saying this week that it has launched DSP Builder and HFC2, both developed in the company's "innovation lab". DSP Builder is a development platform for creating real-time bidding applications. HFC is a "high frequency cloud" computing product, a cloud computing product specifically developed for applications similar to Rubicon Project's own online advertising exchange. Rubicon said the cloud computing product offers low network latency, ultra high throughput and massive complex event processing, and uses unique architecture, custom-engineered hardware, and specially programmed silicon chips.