Rubicon Project Launches Mobile Video Ad Platform Out Of Beta

Los Angeles-based online advertising marketplace and technology provider Rubicon Project is launching its mobile, video advertising platform out of beta, the company said today. According to Rubicon, its Mobile Video Platform (MVP) is now reaching more than one billion unique connected mobile devices globally. Rubicon's mobile ad platform helps mobile publishers insert a wide range of video ads into their mobile content, including pre/mid/post-roll, interstitial, native, and even vertical ads, among its many supported formats.