Rubicon Project Launches Native Ad Server

Los Angeles-based Rubicon Project announced this morning that it has launched its own, native ad server, aimed at premium publishers and app developers. According to Rubicon Project, it has tied with InMobi to offer up the ad server, which can help those developers and pubishers deliver both direct-sold and in-house native advertising, with indirect advertising. Financial details of the deal between Rubicon and InMobi were not announced. The new mobile ad server works with the new OpenRTB 2.3 specification for native advertising, according to the companies.