Rubicon Project Partners With Cadreon

Los Angeles-based programmatic advertising network operator Rubicon Project has partnered with Cadreon, the ad tech unit of IPG Mediabrands, in a programmatic buying effort. According tot the two companies, Cadreon will use Rubicon Project's Guaranteed Orders platform to manage direct inventory across desktop, mobile, and video advertising for its clients. Financial details of the partnership were not announced. I IPG says it manages over $37 billion in marketing for its clients.