Friday, April 7, 2017

Rubicon Project Plans Video Header Bidding Rollout In Q2

Los Angeles-based online advertising exchange operator Rubicon Project said on Thursday that it plans to roll out its new video header bidding offering, FastLane for Video, in the second quarter. The company said the plan comes after what it called "early success" in beta testing with multiple video publishers. The company claimed "double-digit" percent CPM rate increases among its beta publishers for the tool.