Tuesday, April 25, 2017
Rubicon Project Powers Digital Jukebox Advertising Marketplace
Los Angeles-based Rubicon Project is applying its programmatic advertising technology to digital jukeboxes, in a deal with connected, digital jukebox developer TouchTunes. According to the two, TouchTunes' "out-of-home" audience will be made available programmatically in a real-time buying marketplace powered by Rubicon's technology. The comapnies said TouchTunes has a reach and monthly audience of over 38 million unique visitors.