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    Monday, January 28, 2008

    Rubicon Project Raises $21M


    Santa Monica-based the Rubicon Project, which develops online advertising optimization systems, is announcing today that it has raised $21M in a Series B funding. The funding came from Mayfield Fund, IDG Ventures Asia, Stanford University, University of California Berkeley, and Clearstone Venture Partners, along with LowerMyBills.com founder Matt Coffin. According to Rubicon Project, the funding will be used to fund the firm's international expansion, for strategic acquisition, research and development, and infrastrucutre. Rubicon recently launched a beta of its services, which helps online publishers optimize the CPM and yield from their online advertising inventory across multiple advertising networks. Rubicon Project was founded by Frank Addante, a co-founder of L90.
    posted on Monday, January 28, 2008 (Link to more information)

    Related companies:
    Rubicon Project

    Related stories:
    > The Rubicon Project Raises $6M
    > The Rubicon Project Signs Braingle.com
    > Rubicon Project Hires VP
    > Rubicon Project Opens New York Office
    > Rubicon Project Makes Two Hires

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