Wednesday, July 20, 2016
Rubicon Project Wins Spotify
Los Angeles-based Rubicon Project has landed a high profile win today, with music streaming service Spotify, the companies announced this morning. Financial impact of the win was not annoucned. The two said that Rubicon Project will automated Spotify's audio advertising inventory, in a move which will let brands reach listeners with 15- and 30-second audio advertising spots, which can be targeted by age, gender, music genre, and specific playlists.