Rubicon Raises $9M More

Los Angeles-based Rubicon Project, which provides Internet advertising optimization services to publishers, announced today that it has raised $9M more. The Series C funding was led by the GE/NBCU Peakcock Equity Fund, and also included Clearstone Venture partners and Mayfield Fund. Rubicon said the new funding will go towards strategic acquisitoins and international expansion. The new funding brings the company's total raised to $42M.